Episode 187: Christopher Lochhead
”How to Become Legendary”
Conversation with Christopher Lochhead, a former three-time public company CMO, a podcaster with two of the top business podcasts on Apple, the best selling author of “Niche Down, How to Become Legendary by Being Different,” and he’s been referred to as the Godfather of Category Design.
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Shark Trivia
Did You Know that a Great Place to find Great White Sharks near San Francisco….
….is the Farallon Islands, about 27 miles west of the city, within the Greater Farallones National Marine Sanctuary? The are home to some of the world’s largest Great White Sharks. Southeast Farallon Island and Maintop Island are a playground of adult Great White Sharks measuring 15 to 20 feet long. They are part of an ocean region called the "Red Triangle," named for the high number of Great White Shark attacks that occur there.
And why do the sharks come there? They come there to mainly feast on the local population of northern elephant seals and sea lions.
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