Episode 278: Jacqueline Lieberman
“What Is the Raw Truth of Your Agency’s Brand?”
Conversation with Jacqueline Lieberman, the founder of marketing consultancy BrandCrudo, a certified brand strategist, and a podcast host.
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Shark Trivia
Did You Know that Pollution is a threat to Sharks….
….because the ocean is downstream from everywhere and discarded trash often ends up in rivers that lead to oceans? It is estimated that 8 million metric tons of plastic trash enters the ocean every year. There are already trillions of microplastics in the ocean today that bob on the surface, float through the water column, or accumulate on the seafloor. Researchers often find evidence of this in sharks whose stomachs and digestive tracts are examined.
….and can starve a shark through ingestion, the toxins that make up the plastic, entanglement in debris, or some other manner? Continued research is needed.
….and the World Economic Forum predicts that by the year 2050, there may be more plastic than fish (by measure of weight) in the world’s oceans?
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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