Eric Schiffer

Episode 3: Eric Schiffer
“Attacked by Keyboard Warriors and Internet Trolls”

Conversation with Eric Schiffer, Founder and CEO of Reputation Management Consultants, a subject matter expert in Online Reputation Management and author of "Emotionally Charged Learning."

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Picture of a group of Scalloped Hammerhead Sharks

Shark Trivia

Did You Know that Sharks are a lot Smarter than you think….

.….despite how they have been depicted strictly as mindless hunters in TV and movies over the last several decades? Scientists continue to study their capabilities as it relates to intelligence vs. instinct. Sharks display a measure of intelligence and have frequently been seen expressing curiosity and even problem-solving skills. Some of their findings include:

  • Most shark species have bigger brains in relation to their body size than most animals. While their brain size is smaller in relation to body mass than humans, it has not yet been discovered what the body-to-brain mass ratio has to do with the intelligence of an animal.

  • In relation to body size, Hammerhead Sharks have the biggest brains. Hammerheads often spend time in groups, which may imply a social structure. Scalloped Hammerhead Sharks are often considered some of the smartest sharks.

  • Some sharks have learned to do simple tasks in exchange for rewards. In exchange for food, captive Lemon Sharks have been taught to ring bells, swim through mazes, and press targets more quickly than some other animals. This may imply that they are quick learners.

  • Fast hunters including Great White Sharks and Mako Sharks are considered to be more intelligent than slow-moving, bottom-feeding sharks such as Carpet Sharks.

  • Almost all of a shark’s brain is used for processing information from its six senses.

Kenneth “Shark” Kinney on a dive

About the “Shark” and Host of A Shark’s Perspective

Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.

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