Episode 70: Chad Engelgau
“How to Be a Better Data-Driven Marketer”
Conversation with Chad Engelgau, the Chief Marketing Officer and Head of Strategy of Acxiom, one of the most well respected data companies in the world, and a true subject matter expert at data-driven marketing.
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Shark Trivia
Did You Know that Sharks are divided….
.….into 8 orders? Every non-extinct shark belongs to the classification Chondrichthyes, which is defined as cartilaginous fish. Within the Chondrichthyes classification, there are currently 8 different orders of sharks that include:
Carcharhiniformes (anal fin, 5 gills, 2 dorsal fins, no fin spines, mouth behind the eyes, nictitating eyelids) - Ground Sharks and Whaler Sharks.
Heterodontiformes (anal fin, 5 gills, 2 dorsal fins, dorsal fin spines) - Bullsharks or Horn Sharks.
Hexanchiformes (anal fin, 6-7 gills, 1 dorsal fin) - Sixgilled Sharks or Cow Sharks.
Lamniformes (anal fin, 5 gills, 2 dorsal fins, no fin spines, mouth behind the eyes, no nictitating eyelids) - Mackerel Sharks.
Pristiophoriformes (long snout, mouth underneath, no anal fin) - Sawsharks or Carpenter Sharks.
Orectolobiformes (anal fin, 5 gills, 2 dorsal fins, no fin spines, mouth in front of the eyes) - Carpet Sharks or Wobbegongs.
Squaliformes (short snout, mouth underneath, no anal fin) - Dogfish Sharks.
Squatiniformes (flat body, mouth at front, no anal fin) - Angelsharks.
There were 4 other orders (Cladoselachiformes, Hybodontiformes, Symmoriida, and Xenacanthida), but they are now extinct.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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