Episode 65: Jeff Tippett
“Brand Reputation Matters”
Conversation with Jeff Tippett, a speaker, author, founder of a PR and communications firm, and a subject matter expert in persuasive communications.
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Shark Trivia
Did You Know that some Sharks Glow in the Dark….
.….in order to communicate with each other by releasing glowing light from their skin in patterns that are unique to each species and even sex?
Molecules inside a shark’s scales transform how shark skin interacts with light to create the luminescence.
About a dozen species of sharks exhibit some form of bioluminescence including the Chain Catshark, Swellshark, Kitefin Shark, Blackbelly Lanternshark, and Southern Lanternshark, Cookiecutter Shark, Largetooth Cookiecutter Shark, Pygmy Shark, Longnose Pygmy Shark, Podcast Shark, and Taillight Shark. The Kitefin Shark is the largest of all “glowing” sharks and can grow to approximately six feet in length.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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