Episode 23: Tracey Scheppach
“Does TV Matter More”
Conversation with Tracey Scheppach, the CEO and Co-founder of Matter More Media and a subject matter expert in TV.
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Shark Trivia
Did You Know that the Whitetip Reef Shark (Triaenodon obesus)….
.….is a species of Requiem shark in the Carcharhinidae family and is one of the most common sharks found in Indo-Pacific waters and almost exclusively found in coral reef habitats from South Africa to Central America? This species does not need to move to breathe. When found in caves, they often pile on top of each other, like stacked logs, and lie motionless for hours.
.….is a small and slender shark averaging just under 5.3 feet in length and under 40 pounds in weight? The White Tip Reef Shark is often confused with the Oceanic Whitetip Shark but is actually a different species. White Tip Reef Sharks are smaller in size than Oceanic Whitetip Sharks.
.….hunts at night, sometimes in groups both with their own kind or with other reef sharks? They primarily feed on crabs, fish, prawns, octopus, and squid. They are not considered a threat to humans.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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