Carla Johnson

Episode 237: Carla Johnson
”What Is the Story of Your Brand”

Conversation with Carla Johnson, a global keynote speaker, best-selling author, and a marketing and innovation strategist.

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Picture of a fossilized shark teeth

Shark Trivia

Did You Know that Fossilized Shark Teeth….

….are what we find most often because sharks are cartilaginous fishes? This means that most of their skeleton is composed of cartilage. The main exceptions which calcify are teeth, dermal ossicles, and vertebral centra.

As sharks shed thousands of teeth throughout their lifetime, they often sink the seafloor and are quickly covered by sediment that acts to protect the teeth from other elements. That also limits exposure to oxygen and bacteria which are responsible for decay.

Fossilization occurs through a process called permineralization. The color of fossilized shark teeth differs as a result of the minerals that are present in the surrounding sediments.

Kenneth “Shark” Kinney on a dive

About the “Shark” and Host of A Shark’s Perspective

Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.

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