Episode 234: Cory Munchbach
”Avoiding the Confusion of the CDP and How to Better Utilize Customer Data”
Conversation with Cory Munchbach, the Chief Operating Officer at Blue Conic, a leading Customer Data Platform (CDP) and she’s a former analyst at Forrester Research.
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Shark Trivia
Did You Know that the Port Jackson Shark (Heterodontus portusjacksoni)….
….is a species of bullhead shark that lives mainly in southern Australia and is named after the inlet containing Sydney harbour where it was first discovered?
….has a sharp spine that injects poison into an attacker?
…can eat and breathe at the same time as it takes water in through the first gill slit and pumps it out through the other four gill slits, leaving its mouth free for feeding?
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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